It's one of the most basic marketing tools a business has: the sign.
A good sign can do more than just tell where a business is. It can communicate a lot about what a business is, what it values and how it does what it does.
"I think good signs should really fully embrace your brand identity," said Susan Geib, assistant professor of marketing at Concordia's Offutt School of Business.
In this photo story, we take a look at some of the interesting, elegant and chuckle-inducing business signs here in Fargo-Moorhead.
Do you have a favorite sign in the Fargo-Moorhead area, past or present? Email email@example.com.